Don’t make your audience put on their reading glasses and squint to see your message – they’ll just move onto the next entrepreneur who uses a bigger font. But holy cow, that’s a lot harder than it sounds. We know our own messages inside and...
If you raised kids during the Dora era, you instantly hear “Swiper, no swiping” in your head, and, like a good Canadian, I’m so sorry for that. But I promise you, you are allowed to swipe. Professional copywriters do it all the time. I’ll tell...
