There are certain word combos that are proven to tap into the buyer psychology. They help you draw a big, ol’ line from your audience’s big problem right to your awesome solution. But, like most things, it’s not just a matter of throwing these words...
If you raised kids during the Dora era, you instantly hear “Swiper, no swiping” in your head, and, like a good Canadian, I’m so sorry for that. But I promise you, you are allowed to swipe. Professional copywriters do it all the time. I’ll tell...
