By 6 p.m., I’m a hot mess. I’m tired, my kids are hangry, I still have to make dinner and my husband won’t be home until much later … which means clean-up and bed-time are also all on me. This is a bad hot mess. And we eat a lot of pizza. But...
There are certain word combos that are proven to tap into the buyer psychology. They help you draw a big, ol’ line from your audience’s big problem right to your awesome solution. But, like most things, it’s not just a matter of throwing these words...
Don’t make your audience put on their reading glasses and squint to see your message – they’ll just move onto the next entrepreneur who uses a bigger font. But holy cow, that’s a lot harder than it sounds. We know our own messages inside and...
If you raised kids during the Dora era, you instantly hear “Swiper, no swiping” in your head, and, like a good Canadian, I’m so sorry for that. But I promise you, you are allowed to swipe. Professional copywriters do it all the time. I’ll tell...
